We r most of us saw the advertisement in which a Lady despirately indulge a boy who is from her rival's team.......................

IT PROMOTS VIOLENCE Like FOOTBALL CLUBS IN EUROPEAN COUNTRIES HAD.... 

I do agree with you ashish that it permotes violence in youth. TV should stop permoting IPL this way, we are litrate people so this kinda adds doesnt affect us much, but on others It do have impact. so all in all i must say it affects, moreover they are permoting nudity by showing flesh of IPL cheerleaders, I bet you have seen the following thread of IPL cheerleader semi nude pictures.

http://roots2india.com/forums/1225/ShowThread.aspx

anyways this is how people make big bucks, we are small fraction of peep, so I dont think our voice matters. thanks for you concern.